Sales displacement and streaming music: Evidence from YouTube
نویسنده
چکیده
In this paper I exploit the removal of Warner Music content from YouTube in January 2009, and its restoration in October 2009, as a plausible natural experiment to investigate the impact of online content availability on album sales. I find that the blackout on YouTube had both statistically and economically significant positive effects on Warner albums, which are quickly moderated as top-selling albums are dropped from our sample. Results also show that Pareto imputed sales would lead to a qualitatively different conclusion in our analysis. JEL Classification: D12, L82, O33
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ورودعنوان ژورنال:
- Information Economics and Policy
دوره 34 شماره
صفحات -
تاریخ انتشار 2016